Nora Turato (*1991, Zagreb, lives and works in Amsterdam) practice is exploring the volatility of language. In her work she translates information absorbed from her daily intake of articles, conversations, subtitles and advertising slogans into linguistic-visual scripts for videos, installations, artist books, murals and spoken word performances. All that surrounds her finds its way back into her work. In this manner she is democratic; political statements merge with Kardashians quotes in equal measure, revealing subtle synchronisms in social relations, marketing strategies, consumer behavior and their own subjectivity. In addition to the bold typography that characterizes her style, Turato’s own handwriting often appears in sprawling script across her work, alluding to a sentimental attachment to the artist’s notebook or the private moments of rehearsal before a performance. Moreover, it immortalizes a means of communication which threatens to dissipate with the ubiquity of digital correspondence. Turato channels the textual hysteria emitted from our smartphones to accentuate the volatility of language when taken out of context. Her work speaks to an age in which language is disconnected from its informative function and words are abstracted from meaning.
